Mission

Through the power of work, Goodwill provides individuals with disabilities or barriers to employment the opportunity to enhance their lives.

Vision

Goodwill will be recognized as a leader for the provision of employment opportunities for people with disabilities or barriers to employment through best practices in community and environmental stewardship.

Core Values

o We Care and It Shows.
o We are ONE Amazing Team.
o We get better and better every day.
o We make a positive impact.

Big Impact Goal

Through the Journey of Good, we will be #1 in all we do!

Brand Promise

Inspiring Albertans to make a difference!

Performance Drivers

o We have a winning and positive attitude.
o We will lead the way by making courageous decisions.
o We are committed to a culture of well-being.
o We are committed to sustainability.

Organizational Outlook

We are a people oriented, purpose driven enterprise.
Our pillars are People, Profit with Purpose and the Planet.

Dale Monaghan, President & CEO of Goodwill Industries of Alberta

“We believe our mission is who we are, our vision is what steers us and our values are what make our mission possible.”

View Our Board Members